Every organization needs mass media to publish positive news for their image.It will be a serious problem when media is in a ring with the Hockey Sticks - Junior others commercial corporate ownership.Public Relations practitioners have to map all media around them to prevent a blunder strategic to reach organization objective on media relations.It is very risky when organization miss elects the groups of media to reach their goal.A good analysis of media groups mapping can avoid Automotive Accessories a blunder strategy.